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Domain Authority vs Page Authority

Prior to 2014, Google Pagerank was the defacto measurement of a website's importance and appearance on search. The theory was that the most important pages on the Internet are the pages with the most links leading to them. PageRank thinks of links as votes, where a page linking to another page is casting a vote. This made sense, because people do tend to link to relevant content, and pages with more links to them are usually better resources than pages that nobody links. PageRank does not stop there. It also looks at the...
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The two most common technical errors that harm your search rankings

There are two common technical errors that may be the reason why your website does not get high rankings on Google. If you're not actively monitoring your website for these types of errors - you need to be.  Wrong implementation of the rel=canonical attribute The rel=canonical attribute can help you to avoid duplicate content problems. Unfortunately, it can also lead to major problems. For example, some websites add a rel=canonical attribute that points to the index page to all web pages. Other sites use a rel=canonical attribute that points to pages that...
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How Internal Linking Can Improve Your Search Engine Rankings

You know that the (good and bad) links from other websites are a very important signal for Google's ranking algorithms. However, the links on your own website also influence the position of your web pages in Google's search results.  This article explains how to optimize the internal linking structure of your website to make sure that search engines will index your pages correctly. The links in your website navigation have a major impact The navigation menu of your website has a big influence on the linked pages as it appears...
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Google is Rolling Out Algorithm Changes Targeting Hacked Spam

Google has begun rolling out a series of algorithmic changes designed to more aggressively target hacked spam. These changes will affect roughly 5% of queries when fully rolled out. Google says its approach to hacked spam is getting more aggressive in order to protect searchers and site owners. Perfectly legitimate sites can become dangerous if they fall into the hands of hackers. A site hack can lead to malware downloads, marketing of illegal goods, or can be used to redirect people to low quality sites the didn’t intend to visit. For certain...
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Do Shoppers Prefer Native Apps or Mobile Websites?

Mobile apps are expected to drive over 40% of mobile sales for the top 500 retailers this year! But research by Forrester commissioned by RetailMeNot suggests mobile shoppers prefer mobile websites to native apps for all but using stored-value cards in-store. For those that do prefer mobile apps, convenience, speed and stored settings top the list of benefits, followed by incentives/rewards, personalized content and access to “better deals". With mobile app development costing upwards of $2 million per platform, and 80% of that per year for maintenance,...
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Why Are Your Google Search Results Different From Mine?

We often get questions on why our Google Keyword Positon Checker sometimes shows different results than what you are seeing when individually searching for the same keyword. The fact is that Google strives to provide the best results for each individual user. This means that they want and expect search results to be different from person to person and that people searching in the same office may see different search results for individual keywords they are searching for. As an individual, you may even see different search results between your work and home...
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Google Warns Webmasters on Repeat Violations

Google is warning webmasters who repeatedly violate Google’s Webmaster Guidelines. In a post published this morning to the Webmaster Central blog, Google states what some Webmasters are doing: Google issues manual penalty to a site due to an 'unnatural link' to another site Webmaster fixes the 'unnatural link' that led to the penalty (e.g. nofollow the link) Submits a reconsideration request to Google Google reviews the fix and revokes the penalty Webmaster removes the 'nofollow' Google warns that repeat violations make reconsideration...
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