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Bing Launches Mobile-Friendly Testing Tool

Bing recently announced the release of their new mobile testing tool. The tool evaluates your page to check if it is mobile friendly based on the following criteria: Viewport and Zoom control configuration Width of page content Readability of text on the page Spacing of links and other elements on the page Use of incompatible plug-ins Here is a link to the mobile friendly test tool and a screenshot of the tool -  which also shows a preview of your site on the right side: Google continues to be the 'king' of search, but webmasters should not...
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Build Backlinks Using Your Competitor’s Alexa Stats

We all know that quality backlinks remain a key factor on your SEO journey and that they not easy to obtain. Here is a quick tip on how you can use your competitors Alexa stats to find backlinks. Simply visit Alexa.com On the right top of the page you will see the search bar: Simply enter your competitor(s) site and search. Near the bottom of the results page you will see 'Total Sites Linking In": You will be able to see a list of the top 5 sites linking in -...
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Domain Authority vs Page Authority

Prior to 2014, Google Pagerank was the defacto measurement of a website's importance and appearance on search. The theory was that the most important pages on the Internet are the pages with the most links leading to them. PageRank thinks of links as votes, where a page linking to another page is casting a vote. This made sense, because people do tend to link to relevant content, and pages with more links to them are usually better resources than pages that nobody links. PageRank does not stop there. It also looks at the...
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The two most common technical errors that harm your search rankings

There are two common technical errors that may be the reason why your website does not get high rankings on Google. If you're not actively monitoring your website for these types of errors - you need to be.  Wrong implementation of the rel=canonical attribute The rel=canonical attribute can help you to avoid duplicate content problems. Unfortunately, it can also lead to major problems. For example, some websites add a rel=canonical attribute that points to the index page to all web pages. Other sites use a rel=canonical attribute that points to pages that...
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How Internal Linking Can Improve Your Search Engine Rankings

You know that the (good and bad) links from other websites are a very important signal for Google's ranking algorithms. However, the links on your own website also influence the position of your web pages in Google's search results.  This article explains how to optimize the internal linking structure of your website to make sure that search engines will index your pages correctly. The links in your website navigation have a major impact The navigation menu of your website has a big influence on the linked pages as it appears...
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Google is Rolling Out Algorithm Changes Targeting Hacked Spam

Google has begun rolling out a series of algorithmic changes designed to more aggressively target hacked spam. These changes will affect roughly 5% of queries when fully rolled out. Google says its approach to hacked spam is getting more aggressive in order to protect searchers and site owners. Perfectly legitimate sites can become dangerous if they fall into the hands of hackers. A site hack can lead to malware downloads, marketing of illegal goods, or can be used to redirect people to low quality sites the didn’t intend to visit. For certain...
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Do Shoppers Prefer Native Apps or Mobile Websites?

Mobile apps are expected to drive over 40% of mobile sales for the top 500 retailers this year! But research by Forrester commissioned by RetailMeNot suggests mobile shoppers prefer mobile websites to native apps for all but using stored-value cards in-store. For those that do prefer mobile apps, convenience, speed and stored settings top the list of benefits, followed by incentives/rewards, personalized content and access to “better deals". With mobile app development costing upwards of $2 million per platform, and 80% of that per year for maintenance,...
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