Blog

Free Small SEO Tools


YouTube for SEO

By now you know that search engine optimization (SEO) is a journey where you need to take advantage of every avenue to get to page one on search engines - YouTube is one free avenue that you need to look at. YouTube is by far the most popular video-sharing sites today - only Google and Fecbook have more daily visitors. Posting a well produced, professional video on your product, business or niche can have huge benefits. Google’s Universal Search blends videos, images, books, news, and local searches in the search...
Read More


What is a Bounce Rate and is it important for SEO?

What is Bounce Rate? According to the Google Analytics documentation “Bounce rate is the percentage of single-page visits (i.e. visits in which the person leaves your site from the entrance page). Bounce rate is a measure of visit quality and a high bounce rate generally indicates that site entrance (landing) pages aren’t relevant to your visitors." If your webpage has a high bounce rate for a search term then Google might lower your rankings and devalue your site for that search term. In simple terms, the bounce rate of your website...
Read More


Implementing the “href-lang” Tag

If you have a multi – language website, you need to implement the rel=”alternate” hreflanf=”x” to inform Google (and Yandex) about which language you are using on a specific page, so that it can properly serve that result to users searching in that language. This is simple to implement, you just need to add the code below to the <head> of your website: <link rel=”alternate” hreflang=”en” href=”http://www.yourdomain.com/”/> Below are the most common language...
Read More


Google Officially Expands Twitter Into Desktop Search Results

After experimenting with tweets on Google's desktop search results, Google officially announced that this is now live for all English searchers globally. Below is the announcement from Google: Update, 8/21/2015: We’ve extended this to desktop now too, and in English everywhere. Starting today, we’re bringing Tweets to Google Search on mobile devices. So now when you’re searching on the Google app or any browser on your phone or tablet, you can find real-time content from Twitter right in the search results.  Whether you’re interested in the latest from Taylor Swift,...
Read More


SEO Tactics That Just Don’t Work Anymore

Search Engine Optimization (SEO) is a constantly changing journey and with Google's Panda and Penguin algorithm updates Webmasters have continued to adjust over the last couple of years. Yet, we still hear about Webmasters and Digital Marketers continuing with SEO tactics that just don't work anymore and will actually harm their sites rankings. Below is a list of the top 9 SEO no-no's for 2015: Get more links to rank higher In the past, building as many links as possible without analyzing the linking domain was how SEO worked. By...
Read More


Moz Releases 2015 Search Engine Ranking Factors Study

Moz has published their 2015 search ranking factors, which they claim to be the largest study they’ve done yet on this topic. The study ranks the various search ranking factors based on: Asking industry experts their thoughts on over 90 factors Using correlation studies to measure the search results and rankings. Moz interviewed 150 leading search marketers that provided expert opinions on over 90 ranking factors. Moz didn’t only use their data for the correlation portion of the study, but they also used data from SimilarWeb, DomainTools, and Ahrefs. The short...
Read More


Search Engine Optimization - The Basics

Search Engine Optimization (SEO) Basics for New Webmasters With thousands of new 'webmasters' entering the online space everyday hoping to make their fortune, many really don't have an understanding of basic search engine optimization (SEO) for their site nor do they have the knowledge of the may free online SEO tools out there that can assist them with their journey to page one of search engines. We are not going to get into the setup of your site or the particular niche content you have selected, we are assuming you...
Read More