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Duplicate Content and SEO

You’ve read many articles regarding duplicate content and how search engines will punish you and your SEO – but what exactly do search engines consider duplicate content? To try to understand this you have to look at it through the eyes of a search engine and not a Webmaster or website publisher. Simply defined from search engine perspective - Duplicate content is content which appears in more than one location on the Internet. Now you may be thinking this isn’t right as there are many instances where there may be legitimate reasons...
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Google Analytics for Beginners

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization. Anyone with a Goole account can sign up for the service and every Webmaster should sign up and use this free tool as part of their SEO strategy. Google bought Urchin Software Corporation in April 2005 and uses that company’s Urchin on Demand product as the basis for its current service. How to setup a Google Analytics account Create a new account (if you don’t already have one) on the Google Analytics site Once you...
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Is DMOZ Still Relevant 2015

The Open Directory Project or DMOZ.org has been an important directory listing when optimizing a website for over a decade. DMOZ is a huge directory that is free to submit to. The Open Directory Project is the largest human-edited directory of the Web. It is staffed with volunteer editors whose job it is to review and approve submissions. Getting websites approved and listed can be a lengthy and problematic process. If the website is not viewed as high quality and authoritative or if there are already a high number of similar listings,...
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Enable gzip Compression

We've written about how important pagespeed is for your SEO - here is a really quick way you can dramantically increase your load times - enable gzip compression on your site. What is gzip compression? When a user hits your website a call is made to your server to deliver the requested files. The bigger these files are the longer it's going to take for them to get to your browser and appear on the screen. Gzip compresses your webpages and style sheets before sending them over to the browser....
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Meta Tags and SEO

Meta Tags are one of the most basic elements of SEO and every Webmaster should be familiar with what they are and how they affect your SEO. Meta Tags have been used 'since the beginning of time' and were always considered a critical factor in SEO and site rankings. That is, until Webmasters started to realize how they could manipulate Meta Tags to get top rankings on search. A couple of years back, Google figured this out and essentially removed Meta Tags from their ranking factors. However, Meta Tags still play...
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What is Page Authority?

Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. It is based off data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors. It uses a machine learning model to predictively find an algorithm that best correlates with rankings across the thousands of search results that Moz predicts against. Moz scores Page Authority on a 100-point, logarithmic scale. Thus, it's easier to grow your score from 20 to 30...
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Do Broken Links Impact SEO?

Broken links on websites are something every webmaster should be concerned about.  They are annoying, disruptive, preventable and often cause visitors to leave a site to find what they're looking for elsewhere. Do broken links hurt my SEO? Google is forgiving when it comes to 404 broken link errors. It will not deindex a website and probably will not even directly decrease rankings. However, it's important to remember that Google's main priority in organic search is to deliver quality results. If it continually finds links to non-existant pages on a website,...
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