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Moz Releases 2015 Search Engine Ranking Factors Study

Moz has published their 2015 search ranking factors, which they claim to be the largest study they’ve done yet on this topic. The study ranks the various search ranking factors based on: Asking industry experts their thoughts on over 90 factors Using correlation studies to measure the search results and rankings. Moz interviewed 150 leading search marketers that provided expert opinions on over 90 ranking factors. Moz didn’t only use their data for the correlation portion of the study, but they also used data from SimilarWeb, DomainTools, and Ahrefs. The short...
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Search Engine Optimization - The Basics

Search Engine Optimization (SEO) Basics for New Webmasters With thousands of new 'webmasters' entering the online space everyday hoping to make their fortune, many really don't have an understanding of basic search engine optimization (SEO) for their site nor do they have the knowledge of the may free online SEO tools out there that can assist them with their journey to page one of search engines. We are not going to get into the setup of your site or the particular niche content you have selected, we are assuming you...
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Improve Page Load Speed – Browser Caching

Google now equate page load times as a key factor in overall user experience and SEO ranking. Simply put, a slow loading web page does not provide for a good user experience so will impact where that page displays on search, where a fast loading page provides for a good user experience so will rank higher. There are many factors involved with page load time delays but some can be easily resolved. one of the most common issues related to slow webpage load times is page resource loading which can...
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Duplicate Content and SEO

You’ve read many articles regarding duplicate content and how search engines will punish you and your SEO – but what exactly do search engines consider duplicate content? To try to understand this you have to look at it through the eyes of a search engine and not a Webmaster or website publisher. Simply defined from search engine perspective - Duplicate content is content which appears in more than one location on the Internet. Now you may be thinking this isn’t right as there are many instances where there may be legitimate reasons...
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Google Analytics for Beginners

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization. Anyone with a Goole account can sign up for the service and every Webmaster should sign up and use this free tool as part of their SEO strategy. Google bought Urchin Software Corporation in April 2005 and uses that company’s Urchin on Demand product as the basis for its current service. How to setup a Google Analytics account Create a new account (if you don’t already have one) on the Google Analytics site Once you...
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Is DMOZ Still Relevant 2015

The Open Directory Project or has been an important directory listing when optimizing a website for over a decade. DMOZ is a huge directory that is free to submit to. The Open Directory Project is the largest human-edited directory of the Web. It is staffed with volunteer editors whose job it is to review and approve submissions. Getting websites approved and listed can be a lengthy and problematic process. If the website is not viewed as high quality and authoritative or if there are already a high number of similar listings,...
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Enable gzip Compression

We've written about how important pagespeed is for your SEO - here is a really quick way you can dramantically increase your load times - enable gzip compression on your site. What is gzip compression? When a user hits your website a call is made to your server to deliver the requested files. The bigger these files are the longer it's going to take for them to get to your browser and appear on the screen. Gzip compresses your webpages and style sheets before sending them over to the browser....
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