Free Small SEO Tools

Do Broken Links Impact SEO?

Broken links on websites are something every webmaster should be concerned about.  They are annoying, disruptive, preventable and often cause visitors to leave a site to find what they're looking for elsewhere. Do broken links hurt my SEO? Google is forgiving when it comes to 404 broken link errors. It will not deindex a website and probably will not even directly decrease rankings. However, it's important to remember that Google's main priority in organic search is to deliver quality results. If it continually finds links to non-existant pages on a website,...
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Social Signals and SEO

Dooes your social media stratgey affect your SEO - you bet it does! Content marketing is about informing and entertaining your audience, social media is about promoting your content, and SEO is about making sure the technical T’s are crossed and I’s are dotted so search engines can find your content, right? Wrong. All three work toward the same thing: achieving relevance for your audience (and search engines). With the organic online marketing ecosystem growing, it’s no surprise that SEO, social media, and content marketing are finding themselves under the...
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Mobile Responsiveness and SEO

Since April 21st 2015 Google has been using mobile friendliness as a stronger ranking factor that "significantly" affects rankings worldwide - no Webmaster should ignore this. A site is considered mobile friendly when it: presents content well on a phone does not need pinching / zooming is easily readable on small screens is easy to navigate with a finger is helpful to someone using a phone is understood properly by Google The faster you can make your site mobile and ensure Google understands it, the quicker Google can rank you appropriately.Mobile...
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What are toxic backlinks and how to remove them?

We all know the importance of quality backlinks and it's positive effect on your SEO - but what about bad quality (toxic) backlinks? Toxic backlinks are the unnatural links that harm the search rankings of a website. Google’s Penguin update focuses on penalizing the websites that have a bad backlinks profile. How are Toxic Backlinks Created? If your website has a huge toxic backlinks profile, chances that the SEO company youhired (or are still working with is responsible for it) or you made some really bad decisions in creating or...
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How to Quickly Increase Alexa Traffic Rank

Alexa traffic Rank is a measure of how a website is doing relative to all other sites on the web over the past 3 months. The rank is calculated using a combination of the estimated average daily unique visitors to the site and the estimated number of pageviews on the site over the past 3 months. The site with the highest combination of unique visitors and pageviews is ranked #1. Although some people will argue about the accuracy and importance of Alexa traffic rank, it is one of the few...
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What is SEO?

SEO is short for search engine optimization or search engine optimizer. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google (actually especially Google!), Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. It is common practice...
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What is a 301 Re-Direct?

In the simplest of "technical definitions", a 301 re-direct is a permanent redirect from one URL to the other. Why should I care? Because and are considered two different websites? It's true! Even though in passing we may consider both versions the "same URL", they're actually different and could hypothetically lead to different content. You need to make sure you have a 301 redirect between the http:// and the http://www versions of your website. If you don't, all the inbound links that point to
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