Mobile Speed — is it killing your conversion rate?

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Mobile Speed — is it killing your conversion rate?

07/22/2016 12:00 AM by Admin in General


No surprise - speed continue to be one of the biggest bearings on usability and conversions across devices.

But on mobile, it’s especially problematic.

Limited processing power, lower connection speed, and spotty service present unique challenges to mobile devices that most desktops don’t experience.

How that translates, is through decreasing mobile conversion rates on purchase, losing these visits to competitors, while also diminishing brand value in the process.

Of the 87% of US citizens who own mobile devices, 90% use their devices to go online. Most staggering though, 74% will leave your mobile website if it doesn’t load in 5 seconds.

Here are some quick tips speed up your site and decrease load time.

Clean up your code

This may be obvious, but get started by cutting out excess space, indentations, and line spaces will reduce the size of your site’s core and front-end files. Get rid of any gibberish created by your CMS.

Believe it or not, this includes 301 redirects to a point. While they’re the best SEO friendly option, excessive 301 redirects can still cause confusion. 

Another potential problem area happens on WordPress site’s with too many (or low quality) plugins - clean them up.

Minify and Compress

Javascript files take much longer to load than most site content. They also selfishly insist on loading first, causing significantly lower page speed load times. Google suggests the removal or deferral of all Javascripts that get in the way of loading any above-the-fold content. By doing so, the rest of your web content will be able to load first and the files will only need to be loaded one time, making each return visit that much quicker.

GZIP compression will cut your page load time significantly, especially benefiting mobile devices and desktops with poor internet connection. While it’s not the best compression method, it is the most compatible across servers, is quick, and the ratio is decent. If you're not sure if your site is GZIP compressed - use our GZIP Compression Checker to find out. If you need help on how to GZIP read our post on how to Enable GZIP Compression.

Optimize your images

While HTML may enable you to convert a large graphic into a much smaller graphic, it isn’t necessarily taking up less server space. And when it comes to page load time, server space is really what we care about. Make sure to optimize your images first. Then you can adjust the height and width.

Optimizing images can result in the largest byte-saving, performance improvements for your site, and as Google has stated, “The fewer bytes the browser has to download, the less competition there is for the client's bandwidth and the faster the browser can download and render useful content on the screen”. Use our Image Optimizer to reduce the size of your site's images.

 


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