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What are keywords and why are they important?
Keywords are one of the most important components of your website optimization as they drive targeted web traffic from search engines to your site for free.
Keywords are the words and phrases that Internet users type into search box of a search engine to find websites that match what are looking for. Some keywords get hundreds of thousands of unique searches a day while others get a couple of hundred. At the same time, some high trafficked keywords are very competitive online because many sites are trying to get referrals and traffic from users when they search for those specific keywords.
As part of your SEO you should be targeting specific keywords based on your website's niche. Once you have defined those keywords you need to ensure your site is optimized (Title, Keywords, Content) for those specific keywords.
Use our Keyword Density tool to view your target keyword density.