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There are a number of factors that affect the ranking of a website and overall online presence. Search engines give credit to relevancy (using similar keywords in your meta descriptions, title tags and anchor text) and authority (amount and type of sites that are linking to your content via inbound links). These practices are still very much alive, but another facet has entered into the mix: social signals.
Social signals such as Likes, shares, tweets, Google+1 are comparable to receiving an inbound link to your site. The more of these that you accumulate, the more it indicates that you are providing some sort of value, and the better it is for brand awareness, search engine ranking positions and driving traffic to your site.
You need to have a social marketing plan in place to promote your site and be aware of your competitors social reach.
Use our free Social Stats Checker to measure both your and your competitors social reach.