Google Search Console is the only tool that gives you official data straight from Google's search index. It shows you exactly what Google finds when crawling your pages, which pages are indexed, which keywords drive impressions and clicks, and what technical issues need fixing. Every website owner should use it — no exceptions.
| Feature | Available |
|---|---|
| Official Google index data | ✓ Yes |
| Core Web Vitals (real user data) | ✓ Yes |
| Crawl error detection | ✓ Yes |
| URL inspection tool | ✓ Yes |
| Sitemap submission | ✓ Yes |
| Manual action alerts | ✓ Yes |
| Competitor analysis | — No |
| Content optimisation | — No |
Google Search Console earns an A and is the single most important free SEO tool available. Use it alongside any paid tool — it provides ground truth that no third-party platform can replicate.
Setting up and interpreting Google Search Console correctly is the first step in any SEO project. Website Masters BG configures and monitors GSC for Bulgarian business clients as part of its standard onboarding.